Privacy policy
Last updated: 16 October 2025
Novela New York operates this shop and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the "Services"). Novela New York is powered by Shopify, enabling us to deliver the Services to you. This privacy policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us via the Services. If there is any conflict between our terms of service and this privacy policy, this privacy policy takes precedence regarding the handling of your personal information.
By using and accessing the Services, you indicate that you have read and understand this privacy policy and consent to the collection, use, and disclosure of your data as described herein.
Personal Information We Collect or Process
"Personal information" means information that identifies or can reasonably be linked to you or another person. Depending on your interaction with the Services, location, and applicable law, we may collect or process:
- Contact information (name, addresses, phone number, email address).
- Financial information (payment card details, payment confirmation, transaction data).
- Account details (username, password, preferences).
- Transaction data (products viewed, added to cart, purchased, returned).
- Communications with us (including customer support inquiries).
- Device data (IP address, browser, network connection).
- Usage information (how you navigate and interact with the Services).
Sources of Personal Information
We collect personal information:
- Directly from you when you create an account, use the Services, or communicate with us.
- Automatically through cookies, device data, and tracking technologies.
- From third-party service providers engaged to facilitate the Services.
- From partners or other third parties with your consent.
How We Use Your Personal Information
We use your personal information to:
- Deliver, personalize, and improve the Services, including order processing, managing accounts, shipping, returns, and personalized product recommendations.
- Send marketing material via email, SMS, or mail, and display targeted advertisements.
- Ensure security, prevent fraud, and protect our Services and users.
- Communicate with you to provide customer support and maintain our business relationship.
- Comply with legal obligations and enforce our policies.
How We Share Your Information
We may share personal information:
- With Shopify and service providers assisting with payment processing, fulfillment, data analytics, and support.
- With our marketing partners to serve personalized ads, subject to your privacy settings and opt-outs.
- With your consent or as instructed by you.
- Within our group of companies.
- In connection with business transactions or legal obligations.
### Relationship with Shopify
Shopify hosts our Services and processes personal information to deliver and improve the Services. Shopify may transfer data internationally under recognized mechanisms. For more information about Shopify’s data practices and privacy rights, visit the [Shopify Privacy Policy](https://privacy.shopify.com/en).
Links to Third-Party Websites
Our Services may link to third-party websites. We are not responsible for their privacy or security practices. We recommend reviewing their policies before providing personal information.
Children's Data
Our Services are not directed at children under the age of majority in your jurisdiction. We do not knowingly collect personal data from children under this age. If you are a parent or guardian and believe your child has provided us data, please contact us to request removal.
Security and Data Retention
While we use reasonable security measures, no method is completely secure. We retain personal information only as long as necessary to provide Services, comply with legal requirements, or resolve disputes.
Your Privacy Rights
You may have rights to access, correct, delete, or port your data, and opt out of targeted advertising or sale/sharing of personal information depending on your location. You can manage your communication preferences or exercise rights via the Services or by contacting us. We will not discriminate against you for exercising these rights but may verify your identity before fulfilling requests.
Complaints
If you have concerns about our data practices, please contact us. You may also have the right to file a complaint with your local data protection authority.
International Transfers
Personal information may be transferred and processed outside your country. For transfers outside the European Economic Area or United Kingdom, we rely on recognized transfer mechanisms like Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this policy periodically for operational, legal, or regulatory reasons. Updates will be posted here with an updated revision date.
Contact Us
Do you have any questions or comments? We're happy to help! Contact us using our contact form or use the information below:
Brand Name: Novela New York
Email Address: support@novela-newyork.com
Phone: +447853785319
Registered Address: 71-75 Shelton Street, WC2H 9JQ, London, United Kingdom
Company Name: Venti Brands LTD
Company Number: 16511561
Customer service opening hours:
Monday to Friday: 9:00 AM - 5:00 PM
We typically respond to emails within 24 hours on business days.